Why Your Business Needs a Custom Website (Not a Template)

You can get a website for $200. You can also get one for $10,000. What's the difference, and does it matter?

Short answer: Yes, it matters. A lot.

Custom Website vs Template Website: The Key Differences

| Factor | Template Website | Custom Website | |--------|-----------------|----------------| | Design | Same as 10,000 other sites | Unique to your brand | | Speed | Often slow (bloated code) | Optimized for performance | | SEO | Basic structure | Built for search engines | | Conversion | Generic user flow | Designed to convert YOUR customers | | Scalability | Limited | Built to grow with you |

Why Templates Cost You Money

That cheap template seems like a deal—until you calculate what it's costing you:

1. Lost trust: Visitors recognize template designs. They signal "we didn't invest in our business." 2. Slow load times: Template sites often take 4-6 seconds to load. 53% of visitors leave after 3 seconds. 3. Poor SEO: Template code is bloated and not optimized. You rank lower on Google. 4. Lower conversion: Generic design means generic results. Template sites typically convert at 1-2%.

Custom Websites: The Numbers

Custom websites built by agencies like nullBRICK typically see: - 2-3x higher conversion rates than template sites - 50% faster load times (under 2 seconds) - Better search rankings from clean, optimized code - Longer visitor sessions from unique, engaging design

When to Choose Custom

You need a custom website if: - Your business depends on making a strong first impression - You're investing in marketing (wasted on a poor website) - You need specific functionality templates can't provide - You want to stand out in your industry

nullBRICK Builds Custom—Always

We don't use templates. Every website we build is hand-coded from scratch using Next.js and React. The result: faster sites, better SEO, and designs that convert.

See our pricing → | View our work →